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Marilena, Sophia and Socrates, are three talented Greek students from the Athens University of Economic & Business represent Greece in the Global L’Oreal Brandstorm Finals. They are “The Illusionists team” which have won a ticket to the International Finals of the renowned worldwide marketing competition, “Brandstorm” supported by L’ Oreal, which affords students from all over the world the opportunity to compete with their peers in designing and communicating a new product which they have thought up.
The Brandstorm International finals will take place in Paris (June 12), where the “Illusionist” team from Greece will compete with 45 teams each representing a different country from across the Globe, such as Brazil, South Korea, USA, Turkey, UK etc. An integral part of the competition is that each team has to design a poster which promotes their country and their university for participation in the People’s Choice Award.
The philosophy behind the design of the Greek poster was to showcase the dazzling Greek light, which shines almost 365 days a year in Plaka, one of the oldest suburbs of Athens and a stone’s throw from the New Acropolis Museum and the Parthenon – where the picture was taken. A stunning splash of pink in the form of a flowering bougainvillea and an intricate architectural door feature compliment the picture!
Help Greece Win the People’s Choice Award by simply clicking HERE and liking the poster.