Why you should visit Greece in 2013
Here is my answer: As I live in Greece and am involved in tourism, I have lately been approached from various quarters asking what my views on travel in Greece at this time are, as well as – more broadly – what challenges the country faces in regard to tourism, a key sector of its economy, and what opportunities there might be for the visitor at this time. It was in reply to such requests that I initially wrote the following paragraphs. I should probably introduce myself before continuing: I am one of Peter Sommer Travels’ permanent staff, working as an organiser and tour expert on various tours in Greece and Turkey. I am an active archaeologist, have been based in Athens for about ten years, and have travelled very widely in Greece, mainland and islands, for over 30 years. I am also co-editor of the most recent Blue Guide to the Greek Islands. My own take on the topic is a fairly complex one, and not just concerned with the practicalities of travelling in the present situation. But let me begin by addressing that issue specifically.
Travel in Greece in 2013 : At this time of need, travellers should be encouraged to come to Greece if they are so inclined – the fact that the country’s economic crisis may deter visitors is downright tragic, as their business is needed and heartily welcome, and as the on-going problems are not likely to substantially affect most visitors’ experience. In fact, by early 2013, many potential travellers appear to have realised just that: numbers will be up this year.
A) One of the most disconcerting aspects of the crisis, namely the riots so visible on TV screens abroad in 2011 and 2012, have returned to being a rare event. Such incidents have an unfortunate tendency to dominate reports in the imagery-driven international media, but were always the exception. The vast majority of demonstrations in Greece (the frequency of which has reduced considerably lately) remains perfectly peaceful. In any case, such manifestation are limited mostly to Athens and the other major cities, and usually to specific parts thereof. These events would not necessarily impede a visit even to Athens; and of course, most rural areas, smaller towns and islands are essentially unaffected. London saw heavy riots in 2011, and cities like Berlin or Paris experience such events regularly – should that deter us from visiting them, or cause us to avoid other parts of Britain, Germany or France?
B) The quality of the available product and travel experience remains unchanged, as does the legendary hospitality of the Greeks – if anything, you can expect to be made even more welcome than usually. Prices for most tourist services have gone down in the last two years, rendering Greece more competitive, and some innovative products or former “secrets” (see below) are becoming more widely available.
C) The main aspect that could impinge on most travellers this year, as previously, is the potential for strikes, leading to delays, temporary suspension of certain services and occasional closures of sites or attractions. Such actions, however, usually avoid the main travel season. In any case, these problems are quite unlikely to affect package travel, while the more independent voyager can normally avoid them by maintaining a degree of flexibility that is part and parcel of independent travel. A case in point: during the long strike of museum guards and archaeologists called in March 2013, many of the more important site and museums remained open.
Outlook : So much for the current situation. Let us have a look at the broader outlook, how might or should tourism in Greece develop, and what should the traveller expect and look for? It is true that tourism has a key role in Greece’s economy (constituting just under 20% of GDP) and will likewise occupy a key role in its future development. There can also be little doubt that Greece will remain a major destination (it currently receives nearly 20 million visitors per year). The current discussion, however, is somewhat flawed, as it concentrates entirely on basic pricing competitiveness, and therefore by implication on cheap mass tourism options, especially in summer. This reduces the consideration to straightforward price comparisons with Turkey, Bulgaria or Tunisia (and so on), which are only of partial relevance.
While that segment is obviously one that will stay an important part of the Greek market, it is not the whole story. In reality, the Greek travel product has a lot more to offer in all relevant regards, including quality, range of destinations, range of seasons, style of travel, unique experiences and so on. It may be mostly a problem of Greek marketing, in conjunction with the clich?-ridden expectations abroad, that this variety and some of the most rewarding aspects of Greece as a travel destination have not received the attention and achieved the reputation they deserve. In this regard, Greece is still a connoisseur’s playground.
An immense range of unique experiences : This is what Greece needs to further develop and create awareness for – a highly varied and customisable experience of top quality that should be attractive to the type of traveller who books more upmarket organised products (such as the land tours and gulet cruises I conduct with Peter Sommer Travels), as well as to the independent or semi-independent one, ranging from the traditional cultural/archaeological activities, via walking, hiking, sailing (even skiing) etc., to more specific offers, such as culinary travel, bird-watching, dancing holidays, religious holidays and so on. The wide range of things to do and see, along with the fact that Greeks are generally very child-friendly, also makes the country an ideal destination for family holidays with youngsters of any age.
The discerning traveller should be highly attracted by the key aspects of a true Greek experience. The first and most significant of those is the immense and often spectacular natural beauty of most of the country, from its wooded mainland north to its picturesque islands, from snow-capped peaks to idyllic beaches, from fertile plains and hills to primeval wilderness. Likewise, Greece’s long experience in accommodating all kinds of travellers in all kinds of settings, styles and seasons, should be highlighted. Other key features include the continuing existence of authentic traditions, and – most importantly – the immense wealth of highly memorable and significant sites (ranging from prehistoric monuments, the remains of Classical antiquity everywhere – including a host of newly renovated state-of-the-art museums, more of which are slated to open in 2013 and beyond – to Byzantine monasteries, medieval castles, traditional villages and so on, but also including less well-known attractions, e.g. fine Ottoman buildings, Art Deco architecture in some of the cities, mementos of Greece’s turbulent 20th century history, a vibrant urban life in the major cities, etc). This rich mixture of widely varied attractions is the real essence of Greece and has too long been neglected in favour of “simpler” options.
Greek delights : The country’s cuisine is much underestimated, not least due to the mediocre fare available at some of the tourist hotspots. In reality, it is highly varied and incorporates strands from Anatolia and beyond, the Balkans, the West, and even the ancient tradition, relying on the use of fresh and often very local ingredients. A well-informed approach to travel in Greece should make this one of the central avenues to experience the country and its regions. The massive improvement in the quality of Greek wines over the last generation, often based on rare local grape varieties, adds another point of fascination, as does a multitude of other traditional local quality products beyond the well-known olive oil and feta range, from Koan wine-soaked cheese, via the west’s caviar-like Avgotaraho to the sweet soumada or almond-milk of Crete… (Interested? Have a look at the list of products recommended by Visit Greece).
Hidden in plain sight : Known virtually only to Greek travellers in their own country, the last decade has seen the sensitive renovation and restoration of countless local townhouses, farmhouses, village cottages and so on across all of Greece. These establishments offer not 5-star luxury, but authentic local style and very personal service, often linked with good access to and information on the given region’s cultural or natural resources – the royal road to a truly intensive and rare experience. Until the crisis, the domestic market has sufficed to sustain these developments, but the time has now come to let others in on those secrets – and for us to discover them! This depth of cultural and physical experience is, in its own way, unique to Greece and should be a core aspect of its strategies for further development. While Greece will probably also have to aim to responsibly develop its mass tourism segment (although it should avoid aiming for the cheapest varieties thereof), and while the heavy-duty luxury sector is able to look after itself, the focus and incentive should strongly favour such a quality approach.
Challenges and opportunities : The challenge for Greece, not attainable rapidly, but gradually by working with the country’s true and abundant assets, is to develop awareness of this type of “real” Greek experience, among the target audiences in Europe, North America and beyond. Greece should promote a manner of travelling that does not content itself with skimming the surface but takes the visitor on a true voyage of discovery. The potential is immense and full of promise – not least in remote areas where few other economic opportunities exist, but where the modern traveller can find a sense of tranquillity and beauty, of history and tradition, of authenticity and hospitality, of nature and of culture, like nowhere else in the western world. The opportunity for the prospective traveller is by no means limited to getting a bargain deal near some beach. The real boon lies in discovering and enjoying a richly rewarding and highly memorable experience (at prices that compare well with those in countries where similarly “deep” experiences are available) – and moreover, an experience that is truly unique and can only be had in Greece, or more specifically its individual regions. There are many famous starting points to discovering that real Greece. The timeless monuments of Athens, an ancient supercity and one of the spiritual homes of western civilisation are an obvious one, as are the grandiose Roman and Byzantine structures of Thessaloniki, the magnificent vista of Santorini’s volcanic caldera, the beautiful medieval city of Rhodes, the Bronze Age citadel at Mycenae, the mountain villages of Crete or the countless pristine beaches along the country’s 14000km (8700mi.) coastline. But that’s only where you might start – imagine where it might take you next! Maybe you’ll find yourself tasting freshly fished lobster on the tiny Fourni islands, wandering the winding streets of lake-girt Kastoria in search of its many painted churches, sipping coffee in the Venetian squares of Nafplio or Chania, enjoying a view of half the Aegean from the window of an 18th century mansion on the Pelion peninsula or spending a romantic night in the enchanted medieval town of Monemvasia, trying the succulent roast goat of Crete, exploring the mysterious dragon-houses on the rugged peaks of Evia, admiring the treasures of Alexander the Great’s family at Vergina, gazing over the Ionian islands from the perfectly preserved ancient city of Kassope, sampling Naxos's spicy cheeses, or getting lost in the labyrinthine villages of Chios…
So, where would it take you? There’s only one way to find out: Come to Greece! Tour the country, embarking on your own voyage of exploration and discovery – at your own pace, in your own style and following your own impulses or interests! By the way, a wonderful way to begin your personal exploration of this beautiful and ancient land are Peter Sommer Travels’ escorted Greece tours: our land tour In the Footsteps of Alexander the Great: Birth of a Legend, focusing on the northern and central parts of the mainland, our new Exploring Crete tour, offering an introduction to the landscape, history and culinary tradition of that remarkable island, our Cruise to the Cyclades, an epic voyage from the Dodecanese to the Cyclades, and our Cruising the Northern Dodecanese, showcasing well-known islands along with rarely visited ones.
By Heinrich Hall (Tour Expert, Peter Sommer Travels)